Fonmap – Technical SEO & Website Migration
Project Overview
This project was initiated in March 2025 to strengthen Fonmap's technical SEO infrastructure and improve its organic visibility.
The project involved a comprehensive website migration process, moving the site to a new platform. The primary goal of the migration was to maintain organic performance during the infrastructure change while creating a more sustainable SEO setup.
Fonmap is an investment platform that allows users to access various investment funds through a single platform. Therefore, organic visibility plays a critical role in acquiring new users.
Initial Situation & Challenges
The Fonmap project started with the objective of renewing the platform's technical infrastructure and improving SEO performance. Key points that required careful attention during the migration and the optimization needs of existing pages were analyzed in advance.
- The platform was moved to a new technical infrastructure and the URL structure was reorganized
- Design improvements and structural changes were implemented
- URL changes posed a critical challenge for maintaining the authority of existing pages and ensuring proper redirections
- The focus of the project was on optimizing existing pages and strengthening the technical SEO infrastructure rather than large-scale content production
Implemented Strategy
Audit & Preparation
- Detailed analysis of existing pages was conducted
- URL mapping and 301 redirect plans were created
- Pre-migration testing was carried out in a staging environment
- Site structure was evaluated before and after migration through crawl comparison analyses
Technical Migration & SEO Infrastructure
- Site was migrated to the new platform
- Internal link structures were updated
- XML sitemap files were renewed
- Robots.txt and indexing signals were optimized
- PageSpeed, mobile compatibility, and Core Web Vitals improvements were implemented
Content & On-Page Optimization
- Titles, meta descriptions, and header tags were optimized on existing pages
- Duplicate pages were identified and removed
- Technical SEO improvements ensured pages were crawled and indexed correctly
Performance Monitoring & Authority Development
- Authority was supported through periodic backlink efforts
- Organic performance and indexing were regularly monitored post-migration
- Non-brand and brand performance were analyzed, and visibility trends optimized
Achieved Results
Organic Performance (Search Console)
Keyword Visibility (Ahrefs)
Domain Authority
Conclusion
The technical SEO and website migration process for Fonmap ensured the platform was smoothly transferred to the new infrastructure while strengthening organic performance.
Without large-scale content production, significant growth in organic visibility was achieved through optimization of existing pages and technical SEO improvements.
The organic growth trend that began post-migration continued throughout the project period, sustainably enhancing the platform's visibility in search engines.
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